QPR Join in Against Trash

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Regardless of prizes, it seems a worthy goal anyway.

See QPR Talent From Trash

Coca-Cola and football clubs in green scheme
Source: mad.co.uk | Author: Branwell Johnson | Published: 05 September 2007 15:45

Coca-Cola Great Britain is launching an initiative under the banner “Talent From Trash” in partnership with the Football League to encourage fans to recycle more.
Thirteen football clubs and local authorities will be involved in the initiative, which will last for 12 weeks. The incentive for members of the public to recycle more will be cash prizes of up to £18,000 for local Football League clubs to spend on youth development.
The 13 clubs involved are Nottingham Forest, Southampton, Cardiff City, Swansea, Norwich City, Coventry City, QPR, Brentford, Accrington Stanley, Huddersfield Town, Burnley, Swindon Town and Wycombe Wanderers.
Coca-Cola wants to see recycling levels raised by four per cent in the targeted communities.

The Talent From Trash initiative will include all non-food household waste and fans and their families are encouraged to participate in the local authority kerbside collection schemes in their areas or can take their recyclable materials to council sites and Tesco recycling centres.
A website will give simple information about recycling and encourage fans to pledge to do so. Participants have the chance of winning a prize from their club when logging on. There is also a £10,000 prize for the club and £5,000 for an individual on offer.
Talent From Trash has been developed with input from the Waste Resources & Action programme and local authorities.
Coca-Cola has sponsored the Football League since 2004 and recently extended the deal until the 2009/10 season.
The drinks giant is currently on the hunt for a UK media agency. It has just signed a deal Release
See:
www.talent-from-trash.com

See QPR Talent From Trash