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New Catering Deal at Loftus Road. Reportedly worth £7.5 million Over Five years - Additional Background on The Caterers and the Reported £7.5 million Over Five years Deal
QPR Official Site - EXCLUSIVE: R'S SEAL SEVEN FIGURE CATERING DEAL
- Queens Park Rangers Football Club is pleased to announce a new five-year, seven figure catering deal with Azure Catering, part of the Elior Group.
- The partnership, which runs until the end of the 2013/14 season, will see Azure Catering - the premier Stadia, Sports and Leisure catering and hospitality specialist - provide internal and external catering at Loftus Road, both on matchdays and non-matchdays.
- The new caterers will be aiming to build upon the already high standards of catering that are in place at Loftus Road, as well as being responsible for marketing and selling the stadium's catering for non-matchday usage.
- QPR Deputy MD, Ali Russell, said: "We were inundated with interest for the new catering contract, but we believe we have made an excellent choice with Azure.
- "This deal was the best one for QPR, both financially, and just as importantly, for the level of service on offer to our supporters.
- "We were highly impressed with their innovative approach to public catering, as well as their ability to develop our executive offering, and maximise the usage of Loftus Road on non-matchdays.
- "We were also very impressed with their partnership approach and their desire to invest in the future of QPR."
- As part of the deal, award winning Elior Chef, Rory Thompson, will oversee the catering, alongside experienced Catering and Sales Manager, Louise Herridge.
- Adam Elliott, Managing Director of Azure, added: "This is a fantastic endorsement of the efforts made by the Azure team in London and the South East.
- "Securing a contract to cater to a stadium of this size has real strategic importance to us, as we continue to focus on building our business in the South East and with leading football stadia.
- "With our passion, dedication and expertise we look forward to meeting the high standards demanded by a stadium such as QPR."
- He added: "QPR are a five star brand with five star facilities and as five star caterers, we are relishing the opportunity to produce some outstanding food concepts at Loftus Road.
- "Our desire for change and improvement is born out of our aim to improve the overall matchday experience on offer to QPR supporters going forward." QPR
Press Release - Ticketmaster and Queens Park Rangers Extend Ticketing Deal
- "Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM) company, is pleased to announce it has signed a new contract extension with Queens Park Rangers Football Club. As part of the deal Ticketmaster will be providing QPR with its access control system AccessManager and TicketFast(R) technology.
- Ticketmaster will install its well-established access control system, AccessManager, at Loftus Road Stadium. AccessManager will allow QPR to utilise and coordinate all of their ticketing services, providing an innovative and complete ticketing solution. Instead of a season ticket voucher book, QPR Season Ticket holders will receive bar coded season cards to access the stadium. Additionally, when season ticket holders purchase tickets for other QPR matches at Loftus Road, their bar coded season card can be automatically updated to admit them. Customers purchasing individual match day tickets will also be using bar coded tickets for quick entry. Each ticket has a unique barcode for security, which is scanned at the stadium using Ticketmaster's AccessManager. The system validates tickets in real-time and deters counterfeiters by identifying fraudulent and invalid tickets and denying access.
- AccessManager also allows QPR's fans to take full advantage of Ticketmaster's TicketFast(R) ticketing. Supporters who book seats online will be able to print their TicketFast(R) tickets at home and present them at turnstiles, providing a simplified booking and access process.
- Chris Edmonds, Managing Director, Ticketmaster UK, said: "We are excited by the opportunity to extend our already excellent relationship with Queens Park Rangers Football Club. The introduction of our AccessManager system at Loftus Road will give the club enhanced access control whilst allowing them to take advantage of our TicketFast(R) ticketing technology. This allows QPR to take make full use of our continued investment in innovative ticketing solutions, which will ultimately benefit their fans as well."
- QPR's Deputy Managing Director, Ali Russell, said: "This is an excellent deal for the Club, which will only serve to enhance the already positive matchday experience we have on offer at Loftus Road. The Board of Directors is wholly committed to investing in all areas of the business and this agreement extension with Ticketmaster fits in line with their aims and objectives of improving our fans' experience."
- Russell added: "The introduction of AccessManager and TicketFast(R) technology very much brings us in line with a number of the big Clubs in this country, whilst also allowing us to move into the 21st century and be a huge benefit to our fans." ... Ticketmaster Press Release
QPR Official Site - EXCLUSIVE: ACCESS CONTROL IN W12
- Queens Park Rangers Football Club is pleased to announce details of a new and improved contract with Ticketmaster.
- As part of the deal, Ticketmaster will be providing the Club with its access control system AccessManager and TicketFast technology from the start of the 2009/10 campaign.
- AccessManager will allow the Club to utilise and coordinate all of our ticketing services, providing an innovative and complete ticketing solution, and subsequently enhancing and improving the matchday experience on offer to supporters.
- Instead of a Season Ticket voucher book, R's Season Ticket holders will receive bar coded season cards to access the stadium.
- Additionally, when Season Ticket holders purchase tickets for other QPR matches at Loftus Road, their bar coded season card can be automatically updated to admit them. Customers purchasing individual matchday tickets will also be using bar coded tickets for quick entry. Each ticket has a unique barcode for security, which is scanned at the stadium using Ticketmaster's AccessManager. The system validates tickets in real-time and deters counterfeiters by identifying fraudulent and invalid tickets and denying access.
- AccessManager will also allow fans to take full advantage of Ticketmaster's TicketFast ticketing. Supporters who book seats online will be able to print their TicketFast tickets at home and present them at the turnstiles, providing a simplified booking and access process.
- QPR's Deputy Managing Director, Ali Russell, said: "This is an excellent deal for the Club, which will only serve to enhance the already positive matchday experience we have on offer at Loftus Road.
- "The Board of Directors is wholly committed to investing in all areas of the business and this contract extension with Ticketmaster fits in line with their aims and objectives of improving our fans' experience."
- Russell added: "The introduction of AccessManager and TicketFast technology very much brings us in line with a number of the big Clubs in this country, whilst also allowing us to move into the 21st century and be a huge benefit to our fans."
- Chris Edmonds, Managing Director of Ticketmaster UK, said: "We are delighted to be extending our already excellent relationship with Queens Park Rangers Football Club.
- "The introduction of our AccessManager system at Loftus Road will give the Club enhanced access control, whilst allowing them to take advantage of our TicketFast ticketing technology. This allows QPR to make full use of our continued investment in innovative ticketing solutions, which will ultimately benefit their fans as well."
QPR