QPR in Contention for Three Football League Awards Tonight

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- QPR REPORT Available on TWITTER!
- Visit the QPR and football-only QPR Report Messageboard (and quasi-blog)

- Ex-QPR Mike Ferguson Reflects on his time at QPR in the early 1970s including re influence of then QPR Captain Terry Venables

- Sheffield United Match Reports and Neil Warnock Comments

- Flavio Briatore "I have Held Onto My Shares" Continued Share Ownership

- Flavio Briatore's "Decline" Profiled

- Hart, Harford, Magilton and Sousa: QPR Managerial Stats

- Andrew Ellis' QPR Takeover Effort briefly recalled and Terry Fenwick recalls Ellis as Northampton Chairman

- Sunday Times' Ron Liddle Proposals for the Football League

- Club/(Club Selected) Fan Reps Meet on Monday


QPR in the Running for Three Football League Awards Tonight: 'The Football Foundation Community Club of the Year' "Marketing" and "Digital Content"

FOOTBALL LEAGUE - FOOBALL LEAGUE AWARDS COVERAGE
- This Sunday the annual Football League Awards will be take place at The Grosvenor House Hotel on London's Park Lane.
- The Football League Awards will, once again, recognise footballing excellence on and off the field, with clubs and players honoured alongside fans.
- There will be 19 award categories in total, including a range of football awards and industry-specific honours. A total of 35 clubs have been shortlisted for Awards, with 13 clubs earning more than one entry and we'll be there to bring you details of the winners, as the Awards are announced on the night.
- Make sure you stay logged on to www.football-league.co.uk on Sunday evening as we bring you reaction from the winners.
- Over the last five days we have been building up to the The Awards by profiling the shortlisted entries.
- If you've missed any of them here's your chance to catch up.
Just click on a category below to read more:
SHORTLIST IN FOCUS: COMMUNITY PROJECT - SHORTLIST IN FOCUS: DIGITAL CONTENT
SHORTLIST IN FOCUS: MARKETING - SHORTLIST IN FOCUS: COMMUNITY CLUB
SHORTLIST IN FOCUS: COMMUNITY PLAYER - SHORTLIST IN FOCUS: APPRENTICE
SHORTLIST IN FOCUS: PROGRAMME - SHORTLIST IN FOCUS: FAMILY CLUB
- To find out more about The Football League Awards, and for a full list of Award categories, please visit www.footballleagueawards.com. - Football League Awards Coverage

Football League - SHORTLIST IN FOCUS: COMMUNITY CLUB
- The 2010 Football League Awards take place on Sunday 14th March and all this week in the build-up to the prestigious ceremony we will be focusing on those in contention to receive awars on the night. Here we review the the clubs in contention to be recognised for outstanding community work and be named 'The Football Foundation Community Club of the Year'.
THE FOOTBALL FOUNDATION COMMUNITY CLUB OF THE YEAR
JUDGING CRITERIA:
- The Judging Panel were looking for the community scheme that has best demonstrated success at engaging their local community during 2009. More specifically, the Judges examined the range of activities undertaken by the club, their impact on the community, the key achievements of the year, the key partnerships created and funding secured in 2009 and the sustainability of the projects
SHORTLIST...
"...QUEENS PARK RANGERS ('QPR IN THE COMMUNITY TRUST'):
QPR in the Community operate 25 different schemes and programmes, running 400 sessions per month to over 15,000 participants, in doing so making a real difference to the education and health of their surrounding community. Their very impressive range of activities was not all that caught the judges eye however, as within this their projects showed real innovation. The judges particularly focused on their social inclusion project 'Moving the Goalposts', developed specifically to engage the Gypsy Roma and Traveller (GRT) young people in the local community who are often hard to reach individuals. The judges were impressed by the new scheme as the engagement is innovative and the impact on the self image and identity of those involved in the scheme is something for QPR to be rightly very proud of. It is a difficult task to engage young Travellers in high quality football activities and as a result, other mainstream services, before they become too 'hard to reach'; with this in mind the advances that QPR in the Community Trust have made deserve merit and praise. The judges were so impressed with the 'Moving the Goalposts' scheme and they thought that it is surely one for other clubs to follow."
- Football League Shortlist: Community Clubs

Football League - SHORTLIST IN FOCUS: DIGITAL CONTENT
FLEISHMAN-HILLARD BEST DIGITAL CONTENT
JUDGING CRITERIA:"Judges were looking for a the official club website which best demonstrates excellence in the delivery of digital content including, editorial, features, video and audio. The entry may be for a one-off activity or regular features.
- "... QUEENS PARK RANGERS:
- The objectives set out by QPR for their entry were very fresh and innovative. They introduced a new template for their QPR Player that as well as enabling them to offer 'features', enabled them to offer fresh, daily bulletins which are informative and promote off-the-pitch as well as on-the-pitch activities. The club set out to showcase the positive work that QPR does in the community and that they believe their role as a football club is more than providing 90 minutes of football on a Saturday afternoon. As well as providing video coverage of events such as the club's Family Fun Day, players visiting a local hospital for Christmas and service men and women being guests of honour at a match, they also interviewed players and key personnel to get their views on the Club's activities. The judges felt that what was achieved was not only executed well but that it really portrayed the message of community. The link to external community projects was also clear with mentions of Help for Heroes, the official charity partner of The Football League, which helps to promote not only club projects surrounding this but also places the issue within a wider framework. A clear objective, combined with an excellent execution and good production values make this a great example of fantastic digital content." - Football League Shortlist - Digital Content

Football League - SHORTLIST IN FOCUS: MARKETING
- The 2010 Football League Awards take place on Sunday 14th March and all this week in the build-up to the prestigious ceremony we will be focusing on those in contention to receive awards on the night. Here we look at the best marketing campaigns clubs have run in the last year and that are in contention for the 'Perform Best Marketing Campaign' award.
- PERFORM BEST MARKETING CAMPAIGN
- JUDGING CRITERIA:
-Judges were looking for the club that best demonstrated results they had achieved during 2009 by running a innovative marketing campaign which engaged fans. This could be either a club initiative or a partnership with a sponsor. Clearly defined objectives and innovative execution were integral to the short listed entries as well as an understanding of the drivers of fans engagements backed up by good results.
SHORTLIST:
- "...QUEENS PARK RANGERS ('RE-POSITIONING THE OFFICIAL SUPPORTERS CLUB'):
Queens Park Rangers wanted to improve the relationship and communication between the club and its supporters. Firstly, they conducted primary research amongst their supporters to gain key insights. They then repositioned the Official Supporters Club (OSC) as the vehicle for supporters to use in which to provide regular feedback to the Club, as well as using the OSC as a key brand ambassador for the Club. The creation of a new identity and logo for the OSC, which they had never had previously, was commissioned by the Club and then placed on all Season Ticket and membership cards for the first time ever in order to highlight the fact that all Season Ticket Holders and members are automatically members of the OSC. The role of the OSC was redefined, and information was provided on how supporters could utilise it to their benefit. A constitution was also created and shared with supporters. The key findings of the research were shared with the OSC and used as a template for ongoing supporter feedback. The judges were really impressed with this marketing campaign as it is a great example of real business practice applied to football. Extensive and sophisticated market research resulted in key insights on fan segmentation, customer relationship management and supporter experience, while trials of different product initiatives such as a '5 pack' of tickets for those who cannot commit to a season ticket, early bird food offers and prepaid food packages were successfully received. QPR have effectively brought different, wide ranging concepts together in an extremely well thought through campaign."
- Football League Marketing Awards Shortlist
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