-
UPDATED:
BBC - QPR clinch lucrative new kit deal
QPR have announced a five-year kit sponsorship deal with Lotto Italia that will be worth up to £20m if they win promotion to the Premier League.
The contract will begin at the start of next season and is the most financially rewarding in the club's history.
Flavio Briatore, chairman of QPR Holdings Limited, said: "This is the first significant new partnership for the club since I became involved.
"I am very excited about it and I look forward to working with Lotto." BBC
- QPR OFFICIAL SITE -CLUB STATEMENT: QPR & LOTTO SPORT ITALIA
Queens Park Rangers Football Club are delighted to announce next season's Official Kit Supplier will be Lotto Sport Italia.
The deal could be worth as much as £20 million over five seasons, depending on the success of QPR as the Club embarks on its mission to achieve Premiership football. This represents the most lucrative sponsorship deal in the Club's history.
Lotto Sport Italia will be providing new home and away kits and training wear for the First Team through to the Centre of Excellence, as well as developing additional lines of stylish and fashionable QPR branded clothing and shoes.
The contract also includes a substantial annual investment for the duration of the contract into QPR's "Football In The Community" Scheme, which will assist the department's continued efforts to improve the standard of life for people within the local area.
Andrea Tomat, President of Lotto Sport Italia, said: "We cannot wait to start this new alliance with a team that we feel very close to Lotto. This is an important partnership which will enhance the brand awareness of Lotto not only in the UK but also at international level, thanks to the worldwide media coverage of English football and in particular of Queens Park Rangers and the club's new owners."
"This partnership with QPR will also see both parties develop mutually-beneficial commercial ideas along with new product lines - also for leisure wear - inspired by the team with an unmistakeable Italian touch."
Flavio Briatore, Chairman of QPR Holdings Limited, added: "This is the first significant new partnership for the Club since I became involved, and I am very excited about it. Lotto Sport Italia are the perfect fit as our new Kit Supplier. As a brand, I am certain that their involvement will benefit us on and off the pitch.
"I would personally like to thank Mr Tomat and all at Lotto Sport Italia for their efforts, and I look forward to working with them over the next five years as we aim to achieve our objective of returning QPR to the Premiership.
"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case."
Amit Bhatia, Vice-Chairman of QPR Holdings Limited, said: "We are delighted to be announcing this new partnership. I am confident it will be an important component of our strategy to transform the performance and prospects of the Club.
"We will wear our newly sponsored and newly designed 'Hoops' proudly as we continue to progress towards our goal of promotion. This is a new era for QPR and we are proud to have Lotto as such an important and strategic partner."
The new kit design for next season will be revealed at a later date. QPR
Daily Mail - QPR's numbers come up as they land £20m kit sponsorship with Lotto
Queens Park Rangers have unveiled Italian firm Lotto Sport Italia as the club's new kit sponsor in a £20million deal — one of the most lucrative in Championship football history.
The five-year contract with the Italian clothing giants is Rangers' biggest-ever commercial deal, although the amount is dependent on the club's success
Chairman Flavio Briatore, who took control of QPR last November, said: "This is the first significant new partnership for the club since I became involved and I am very excited about it.
"Lotto Sport Italia are the perfect fit as our new kit supplier. I am certain that their involvement will benefit us on and off the pitch.
"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain."
Lotto Sport Italia's arrival will increase the Italian influence at Loftus Road, already epitomised by Briatore and manager Luigi De Canio.
The new contract also includes an annual investment in QPR's "Football In The Community" scheme.
Amit Bhatia, the club's vice chairman, added: "We will wear our newly-sponsored and newly-designed Hoops proudly as we continue to progress towards promotion."
The new kit design for next season will be revealed at a later date. Mail
Welcome to QPR REPORT - A completely unofficial and unaffiliated fan site focusing on G-d's Chosen Team, Queen's Park Rangers (QPR) FC. (Visit also QPR Report Messageboard and Follow on Twitter.) QPR Report accepts no sponsorship, advertising or financial contributions. In 2008, QPR Report was named as one of the top two blogs in the Football League
QPR Report Twitter Feed
Tuesday, March 25, 2008
QPR's New Sponsors - 20 Million Pounds Over Five Years (Dependent on Success)
Blog Archive
-
▼
2008
(1621)
-
▼
March
(102)
- Ipswich Claim Photos Proves Goal Against QPR
- QPR Fan Violence Charged
- QPR-Ipswich Reports....Camp: Connolly Admits Ball ...
- QPR vs Ipswich - Additional Reports and Comments
- Ex-QPR's Joe Gallen Coaching and Playing Career Pr...
- QPR's Championship Finishes Over the Past Decade: ...
- QPR Ipswich Draw: Reports and Comments...QPR Equal...
- Teams - QPR vs Ipswich
- Ex-QPRs: Padula Will Have to Wait.... LeRoy Griffths
- Ainsworth - We Could Have Been a Contender..."We'r...
- "Lotto cash will generate success on and off pitch...
- QPR Chairman Gianni Paladini - Wolves Supposedly W...
- Ex-QPR Goalkeeper, Ray Drinkwater Dies
- Former QPR Youth Coach, Joe Gallen's QPR Accomplis...
- QPR's Directors and Formula 1: Briatore and Agag S...
- QPR Stats: Discipline, Attendance, Players Used - ...
- Dominic Shimmin Leaves Crawley...Ex-QPR Tommy Cunn...
- "Going Down:" Championship Relegation Places/Point...
- Lotto Sports Website
- Snippets: Mancienne on His Future...Hogan on Retur...
- Ex-QPR Coach Joe Gallen Continues Upwards
- QPRs Playing for England Yesterday: Mancienne, Sin...
- Briatore on QPR's New Wealth and Plans - Compilati...
- Akos Buzsaky Makes "Team of The Week" (Again!)
- Briatore Reiterates No Big QPR Spending Plans...Ta...
- QPR's New Sponsors - 20 Million Pounds Over Five Y...
- QPR Reserves Lose to Charlton Reserves: Very Young...
- Snippet - Briatore re QPR and Formula 1 Racing
- More re QPR From Ex-QPR Holdings Chairman, Antonio...
- Ex-QPR Snippets: Joe Gallen Promoted...Leighton Ja...
- Former QPR Favourite Gino Padula Joins Columbus Crew
- Gary Waddock's Aldershot Moves Fifteen Points Clear
- Congratulations to QPR on its Family Excellence Award
- De Canio Repeats re QPR Spending Limitations
- QPR's Major New Sponsorship Deal: Lotto Kit...King...
- QPR's Lee Camp on Improving as a Player
- Snippets: Figo?...Ex-QPR's: Waddock's Aldershot He...
- QPR's Wolves Draw - Additional Reports
- QPR and Wolves Post Match Comments and Match Reports
- QPR Three Times Go Ahead...Before Wolves Equalized...
- Teams for QPR vs Wolves
- Former QPR Holdings Chairman, Antonio Caliendo Spe...
- Ex-QPRs in Action Yesterday: Gallen, Cook, Forbes ...
- Ex-QPRs: Wycombe Trying for Paul Furlong...Garry M...
- QPR and Other Clubs Helping Overseas Children
- Wolves's McCarthy Praise for QPR "They have a swag...
- Holloway's Praise for QPR
- Cole's Operation...Mahon's Recovery...Cochrane's N...
- Couple Ex-QPR Birthdays...Flashback to AGM of '2006
- Ex-QPR John Byrne Profiled and Interviewed
- Today's "News" - QPR NOT Pursuing Figo...Chasing N...
- De Canio on Leaving Loftus Road...QPR's Future...C...
- De Canio to Prune the QPR Squad...Previewing Playe...
- Ainsworth Looks Back at QPR's Recent Games and Loo...
- English Football/Soccer Blogs - Viewing The Nine "...
- QPR Supposedly Want to Sign Kieran Lee Permanently...
- Several Ex-QPR Birthdays....Anniversary of a QPR H...
- Two American Goalies in QPR's Reserve 16...Mancien...
- Fanzine Awards Shortlists - QPR Inclusions
- QPR Manager De Canio's Interview on QPR Future, Si...
- Buzsaky Happy to Stay (He Says)...Ward Happy to Be...
- Ambitious, Wealthy QPR
- QPR's Scunthorpe Victory: Further Reports and Comm...
- Snippets: No Waddock Trip to Wembley...Ex-QPRs Pla...
- Figo Really for QPR?...Carr for QPR?
- QPR's Crazy Season Continues...Scrape Home Against...
- Ex-QPR Update: Padula to USA...Ian Holloway Turned...
- Another of the Gregory Team is Out
- Ex-QPR Stalwart, Frank Sibley - Profiled and Inter...
- Ainsworth's New Role at QPR
- Ephraim Suspended....Ian Evatt on QPR...QPR on Bla...
- Briatore Profiled....on QPR...QPR Spending...and F...
- QPR's Mike Ferguson Turns Sixty-Five
- QPR's Sheffield Wednesday Loss...Next: Two Crucial...
- Teams for QPR at Sheffield Wednesday
- QPR vs Sheffield Wednesday: Flashback One Year
- Snippets: Mancienne on Ben Sahar...Hall Perspectiv...
- Ex-QPR: Barnet's Furlong Bid Rejected... Stefan Mo...
- QPR's Draw at Coventry - Reports and Comments
- QPR Part Owner, Lakshmi Mittal Moves Up to World's...
- Teams for QPR at Coventry
- Mittal's Representative Promises De Canio More Tra...
- Bosnich Post-QPR ...Ainsworth Post-Stoke
- Previewing Coventry vs QPR
- Balanta Aims to Be Bigger than Asprilla
- Lee Cook for QPR?
- Flashback: Video of QPR's Six Goals including Cliv...
- QPR's Fitz Hall For Scotland?
- QPR's Wembley Triumph....41 Years Later
- Snippets - QPR Playoffs?...Bolder Loan Extension?....
- Mikele Leigertwood Makes "Team of the Week" (As Do...
- Two QPR Players in "50 Best Football League Players"
- QPR's Vice Chairman on Club's High-Level Future Plans
- QPR's Crushing of Stoke -- Reports and Comments
- QPR-Stoke: Minute-by-Minute Update
- Teams for QPR vs Stoke
- Snippets: Ex-QPR Yesterday...Two QPR Birthdays..Cu...
- QPR vs Stoke Previews
- Flavio Briatore and QPR Profiled
- Behind the scenes at QPR with Flavio Briatore
-
▼
March
(102)