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Saturday, February 13, 2010

Football Questionnaire for QPR and Other Fans: Impact of Social Networks and New Technologies

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Football Fan Census

Dear QPR fan
- Online social networks such as facebook, Twitter and MySpace have transformed the way millions of people communicate and share ideas and experiences across the planet.
- How is this affecting your relationship with the beautiful game? Is your football club embracing this technology? Do you even want them to?
- Click here to take part now.
- This survey looks at fans' experiences of social media and will give guidance to clubs on the mood of the nation, as they look at the opportunities and pitfalls that this emerging technology presents.
- It will only take 5 or so minutes to complete, please take care to complete all relevant options.
- Click here to take part now.
- As ever, many thanks for your support.
- The FFC Team

[Below are the Football Fan Census Questions, but to actually take part, need to go to Football Fan Census Online]

THE QUESTIONS

Football and Social Networks
To participate in this survey you have to be registered with the FFC which, if you haven't done previously, you can do at the end of this survey and register the team you support.

Q1. Which best explains your awareness and usage of each of the following social networks?
Active account Inactive account No account, aware of Never heard of
Bebo
Xing
Xanga
Twitter
Tumblr
Stumbleupon
Ning
MySpace
LinkedIn
Hi5
Flickr
facebook
Digg
YouTube

Q2. What best describes how often, on average, you would access each of the following social networks?
Daily Every couple of days Weekly Every couple of weeks Monthly Less than monthly Never
facebook
Twitter
MySpace
LinkedIn
YouTube
Flickr

Q3. How often do you visit your official club website?
More than once a day

Daily

Every couple of days

Weekly

Every couple of weeks

Monthly

Less than once a month

Never

Q4. Do you visit your official club website more or less frequently than you did 12 months ago?
Much more

More

The same

Less

Much less

Q5. Does your club have an official presence on any of the following social media networks?
Yes No Don't know
facebook
Twitter
MySpace
LinkedIn
YouTube
Flickr

Q6. Do you follow any UNOFFICIAL sites or media related to your club on any of the following social networks? (tick all that apply)
facebook

Twitter

MySpace

LinkedIn

YouTube

Flickr

None of above

Q7. How do you access social networks? (tick any that apply)
Home PC

Home Mac

Work PC

Work Mac

School or College PC

School or College Mac

Normal mobile phone

Smartphone / iPhone / Blackberry

Video game console (Wii, Xbox, PS3 etc)

Other

Non-applicable

Q8. Do you use social networks to engage with other fans on match days?
Yes

No

Q9. When do you use social networks to engage with fans on match days? (tick any that apply)
In the run up to a game

During a game

After a game

Q10. Which is the main social network you use for engaging with other fans on match days?
Please select... Bebo Digg Facebook Flickr Hi5 Linkedin Myspace Ning Stumbleupon Tumblr Twitter Xanga Xing Youtube Other

Q11. How important are social networks to you for each of the following in relation to supporting your club?
Very important Important Neutral Unimportant Very unimportant Non applicable
Discussing my feelings about team’s performance
Hearing about live games on TV
Hearing about ticket news
Taking part in games and competitions
Following particular players
Socialising with other fans
Passing on news/links to others
Getting updates on general football news
Getting updates on club news
Finding out what other fans feel
Discussing my feelings about way club treats fans
Discussing my feelings about the way the club is being run
Discussing other teams

Q12. Thinking of the social networks that you use regularly, if you could use only one to enage with football, which would it be?
Please select... Bebo Digg Facebook Flickr Hi5 Linkedin Myspace Ning Stumbleupon Tumblr Twitter Xanga Xing Youtube Other Non applicable

Q13. Are there any examples of good use of social networks that you would like your club to adopt? (Can be anything, other clubs, competitions, news features etc). Optional answer


Q14. Do you follow any individual players on any social networks?
Yes, on facebook

Yes, on Twitter

Yes, on MySpace

Yes, on LinkedIn

Yes, on YouTube

Yes, on Flickr

Yes, on another network

No

Q15. Which individual players, if any, do you follow on social networks? (optional answer)


Q16. Are there any individual players that you would like to follow more closely via social networks than you currently do?
Yes, many

Yes, several

Yes, one or two

No

Q17. Please indicate how strongly you agree or disagree with the following statements
Strongly agree Agree Neutral Disagree Strongly disagree
Using social networks makes me feel more strongly connected to my fellow fans
Using social networks makes me feel more strongly connected to my club
My club provides exclusive content to fans on social networks
My club uses social networks to build strong relationships with other fan sites, blogs and forums that already exist online
My club uses social networks to promote the club’s sponsors to the fans
My club’s sponsors use social networks to connect with me
My club runs competitions and promotions for supporters via social networks
I go to official club site more regularly because of my club’s use of social networks
My club has been quick to utilise the full potential of social networks

Q18. Will you use social networks to follow your country in the World Cup?
Yes

No

Don't know

Non-applicable

Q19. Would you like your club to make more, the same, or less use of social networks?
Much more

More

The same

Less

Much less

Don't know

Email address

[The the Football Fan Census Questions, but to actually take part, need to go to Football Fan Census Online]

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