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Tuesday, November 18, 2008

Off to South Africa Next Week: QPR's Ali Russell and David Orman

- As noted a couple of weeks ago on QPR Report, there's a big conference in South Africa next week: Soccerex 2008, November 23-26 in Gauteng, South Africa. "Representing" QPR: "Ali Russell Deputy Managing Director Queens Park Rangers FC" and "David Orman Commercial Director Queens Park Rangers FC"

From Soccerex: 2008 THE BUSINESS CONVENTION FOR FOOTBALL WORLDWIDE SOCCEREX 2008 will take place from 23 - 26 November in Gauteng, South Africa. The 4 day event will provide the global football community with a unique platform to learn, network and do business, under one roof, in the province that will host the FIFA 2010 World Cup final. With over 4000 delegates and 300 exhibitors, from over 95 countries expected to attend Soccerex 2008, this year's event is sure to be our biggest and best yet. For more information on Soccerex 2008, including this year's conference programme and exhibitor list, please choose from the options on the left.
In addition to the Soccerex 2008 convention, Soccerex serves the global football community through its networking and conference forums and other supplementary products like Soccerex Business Magazine and our new online networking facility, SoccerExchange. ..."

IFCS Sponsorship : How to attract, manage and deliver the perfect partnership
This workshop sponsored by Navyblue will focus on sponsorship deals from both sides of the fence – how clubs can find a sponsor that will work for them and the ways in which sponsors can leverage their involvement with Rights Holders. Keynote address from Navyblue on the importance of your brand and interactive sponsorship. Speakers: Jeff Slack, Executive Vice President Europe, Marketing, Wassermann Media Group * Jeremy Dale, Corporate VP Global Marketing Communications, Motorola Ali Russell, Deputy Managing Director, QPR Christopher Pepe, Vice-President of Global Sponsorships, VISA International Ron Cregan, Director, Navyblue"

From November 4, 2008 QPR Report

QPR's Deputy Managing Director Ali Russell Off to South Africa for Soccerex Conference on Sponsorship, Licensing and Branding
All Africa News -South Africa: Soccerex Workshops to Focus on Licensing, Sponsorship
- As part of the new industry-focused approach for Soccerex 2008, the inaugural International Football Club Summit (IFCS) will feature essential panels dedicated to Licensing and Sponsorship.
- The world's biggest business-to-business soccer convention will take place from 23 to 26 November 2008.
- Soccerex on Tuesday announced that the final two IFCS workshops will feature industry experts discussing and sharing their knowledge on two of the key revenue streams of any sport.
- Licensing is a key revenue stream for clubs of all sizes and the IFCS Licensing workshop will look at the different ways in which Rights Holders can reach their markets both at home and abroad.
- The in-depth session will feature senior representatives from Global Brands, Superleague Formula and AC Milan.
- Mark Matheny, Chief Executive Officer (CEO) and Co-Chairman of Global Brands, will discuss his company's appointment as FIFA's exclusive licensing representative to create a range of FIFA official licensed products as well as on-site concessionaire for all FIFA events throughout this 8-year term.
- Alex Andreu, President of Superleague Formula, will examine partnership opportunities between Football and the world of motor racing.
- Laura Masi, Vice Commercial and Marketing Director of AC Milan will impart her knowledge on how a club can ensure its brand is successfully marketed domestically as well as globally.
- The IFCS Sponsorship workshop will focus on sponsorship deals from both sides of the fence - how clubs can find a sponsor that will work for them and the ways in which sponsors can leverage their involvement with Rights Holders.
- This session will bring together leading decision-makers from Wasserman Media Group, Motorola, Gulf Air, QPR and Navyblue.- Jeff Slack, Executive Vice President Europe, Marketing of Wasserman Media Group, the leading sports management and marketing company, will discuss the potential for sponsorship within the football industry.
- Jeremy Dale, Corporate VP Global Marketing Communications, Motorola, will examine Player Sponsorship opportunities with particular focus on Motorola's sponsorship deal with David Beckham.
- Jon Barnett, Sponsorship Manager of Gulf Air and Ali Russell, Deputy Managing Director of QPR, will examine their recent sponsorship deal, and provide advice for clubs and sponsors on forming a mutually-beneficial partnership.
- This session will feature a key note address by Director of brand consultants Navyblue, Ron Cregan, on the importance of brands in attracting sponsorship.
The two 90-minute workshops will present an extraordinary opportunity for any football club wishing to maximise revenue from Licensing and Sponsorship deals, as well as for suppliers to speak directly with clubs' key decision makers.
-The Licensing and Sponsorship workshops are just two of six IFCS workshops that will focus on the key revenue streams available to football clubs such as player development, stadia, law & finance, media, licensing and sponsorship." - Ali Russell off to South Africa - Sponsorship, Licensing and Branding"

- Complete Programme

- List of Conference Attendees

- See also:Soccerex Latest News

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